Competitive spirit, free soul, versatile mind and dirty hands. Danilo Paura, born in a small village next to Cosenza in 1979, found his path in Riccione during the clubbing period. Thanks to his job as a buyer in a tiny retail space, he was one of the first to absorb and convey passion for sneakers and street culture in Italy, growing a community. He has always been a curious child, constantly exploring: garments are not only a product, they share a message, they represent a personality and they are the result of a combination of creative processes. Today he is the creative director of his eponymous brand PAURA di Danilo Paura, spending his days digging into suppliers’ fabric archives, old bottegas and traditional symbolism.