Rosa Chemical

Read the story behind our special collaboration with Frolla and discover the exclusive footage of Adriano Cisani starring Leo Colacicco.

Street Tailoring

Experience our new collection for your everyday life.

PAURA x Superga

From mountain adventures to urban
exploration. Discover the new Alpina


When a traditional method meets the
contemporary approach. Discover all the
PAURA Tie-Dye items.

PAURA x Diadora

Celebrating the Icon: PAURA Duratech
Elite, from baseball to tennis playgrounds,
sneakers for the challenges.


Italian natural materials like silk and
fresh cotton merged with industrial
techniques. Discover the new range of

PAURA x Superga

The iconic DW-5600 has been reimagined by Danilo Paura through a bold act of chromatic division. The shape of a long-lasting og product from one side, the creative lifestyle purpose from the other.

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